David Andrade is an Analytics Director specializing in Data Visualization, at Merkle, Inc. of the Dentsu Aegis Network.
For the past ten years, David has focused his career in applying visual analytics to enhance marketing measurement. At Merkle, he leads a team of data viz experts who engage in various analytic projects to deliver efficient business intelligence solutions, create data viz products, and effectively collaborate with a wide variety of teams. David has experience leading engagements with clients across a diverse set of industries like Pharmaceuticals, Insurance and Wealth Management, Travel, Media and Entertainment, Finance and Banking, Consumer Products and Goods, High-end Luxury, and Non Profit.
David has a passion for new product development, collaborating with new teams to enhance their visual analytics and create efficiencies through automation, demo work for sales efforts, visual analytics training, and marketing and branding initiatives to expand the reach of his team. During his time at Merkle, David has developed a keen interest in data visualization through Tableau and helps maintain Merkle's Tableau capability as a Tableau Trainer, Tableau Admin, and he leads of team of data visualization experts.
David has earned a Bachelor of Arts in Economics and an Asian Studies Concentration from the College of the Holy Cross (Worcester, MA). David continued his education to earn a Masters of Business Administration, Business Analytics from Bentley University – The McCallum Graduate School of Business (Waltham, MA).
