Customer relationships are Merkle’s focus. So when the company realized
that Tableau could help to identify and communicate customer insights faster
and more effectively, it’s no surprise that Merkle has embraced Tableau with
open arms.
In this video, Senior Business Intelligence Analyst David Andrade talks
about how Tableau is “spreading like wildfire” at Merkle. Tableau: Can you start by telling me a little bit
about how Merkle is using Tableau?
David Andrade, Senior Business Intelligence Analyst: We're a marketing company, so there's a lot of campaign dashboards that
we do, campaign performance dashboards. It helps keep and maintain
efficiency when you're actually building dashboards. We do a lot of
mockups in Tableau just because it's so fast to do it.
Tableau Server helps us automate dashboarding for our clients, and this
helps really free up time on certain people so that they can focus more on
driving insights rather than building reports.Primarily at Merkle we use
it for external clients, because we work with many clients day-to-day. We
also use Tableau internally in the company. So we're building, operations
reports, we're doing performance reports in Tableau, etc.
Tableau: That’s great to hear. You have some huge
clients—can we assume you’re analyzing large volumes of data?
David: At Merkle we deal with all sorts of data. We
do big data, we do medium data, we do small data. We do all the data. Any
one of those data pieces could be just as important as the other—feeding
it into a tool like Tableau so you can really explore that data … It just
really helps.
Tableau: Typically, what data sources do you connect
to?
David: There are a number of different data sources
that we can connect to. We're connecting Tableau to SQL Server most of the
time, but we also have Excel files and text files that we work with. We're
connecting it to Salesforce internally in the company. Really the sky's
the limit with Tableau. As long as you have data you can build it.
Tableau: Do you blend data from different data
sources?
David: Yes. I can just connect to my data sources, I
can say, ‘All right, well, I want to take this thing from this data
source, that thing from that data source and just blend the two together,’
and it's — it's really fast and easy.
Tableau: And you are using Tableau Server to share
those dashboards?
David: Tableau Server is a really great way to get a
customer to go online, view and interact with their data. It could be a
live connection, it could be an extract of the data or a snapshot of your
data. And it's an easy way for an end user to just go, consume the data,
get what they need to see, and then just get right out and start making
those business decisions.
Tableau: What is the benefit of sharing your
dashboards this way?
David: People love seeing that they can just go
right into the dashboard, refresh it, and it's there. The data is there
for them to see and use. So it really helps just create a better
environment for consuming that data and making decisions off it. It's
almost addicting to me! I just can't stop using the tool. Once I start
developing, I just can't stop doing it.
Tableau: We love to hear that! How is the reaction
to Tableau within Merkle? Do your co-workers like it as much as your
clients do?
David: It's actually spreading like wildfire across
our entire organization. There are people all over Merkle that are using
Tableau, and every day it seems like I'm getting new requests for people
to get Desktop licenses, because everyone just wants to get their hands on
it.
Tableau: Where did you first come across
Tableau?
David: I was actually first introduced to Tableau in
business school. And I was in an IT class. We were learning different
tools and technologies, and Tableau was one of the things that our
professor encouraged us to look into. What I really love about Tableau is
that not only is it accessible, it's also really visually aesthetic. I
just love working in a tool and playing around with it. And the charts
that Tableau can produce for you are just amazing.
